Hey, I’m Mikhail. It’s great to meet you.
From building one of Southern California’s most respected creative agencies to helping brands resonate more deeply in culture, I’ve spent the last decade working at the intersection of creativity, community, and commerce.
As the founder of Blue Light Media—acquired by Hawke Media in 2025—I’ve had the privilege of guiding CPG, beauty, and lifestyle brands through the ever-evolving digital landscape with a mix of authenticity, strategic thinking, and a deep respect for the people behind the products.
Some of my favorite brand stories to tell are when we helped highlight HBCUs with 2Chainz (Rock The Bells x Ford), showed US markets how to properly get their hair-did with legendary styling tools from the UK (ghd), or when we got people to start drinking their vegetables (Bulletproof).
I’ve shared my insights at institutions like USC and the Santa Ana Unified School District, and I’ve been fortunate to be recognized by outlets like the Los Angeles Times, and Entrepreneur. But what I’m most proud of is building teams, mentoring creators, and helping people find their voice in a noisy world.
Today, I continue to speak, mentor, and collaborate with brands and individuals who believe business can be both impactful and deeply human.
““Mikhail is hands down one of the most dynamic leaders I’ve met. He leads one of our agency partners (Blue Light Media), and his direction and involvement on the Tiny Traveler Brand over the past year+ has been nothing short of exceptional and 100% can be attributed to our growth and success. “”
Recent Projects
Ford x Rock The Bells x 2 Chainz | Rock the Campus
Bulletproof Coffee | Greens Launch
Marketing o’ Clock Interview
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